Many advertisers have a huge emphasis on the amount of exposure you get to your website, but after conducting many expensive efforts, I have learned that this isn't what matters in any respect. What matters most in web marketing usually boil down to how many qualified, targeted click thrus you can create to your website.
Click thrus are the most important thing you will need to focus on when creating a marketing campaign. For our company, it's been the most precise measure of the quality of any sort of advertising we purchased, whether it was banner ads, email campaigns, popunders, search engine, pay per click or any other kind of advertising that you do on the internet.
Click thrus signify an online user that has been motivated to go to your website by clicking on an email or internet advertisement of any sort. It's the maximum quality traffic you can have coming to your website.
As soon as you get this sort of high quality visitors to your website, you can then concentrate on trying to convert your traffic to clients and sales. For those who have a monitoring method or applications, you can then determine your conversion ratio. The conversion ration will let you know how many visitors you'll have to get to your website to convert a sale.
If you're able to work out how many click thrus it takes to make a sale and you understand now much it cost to get clicks to your web site, you can then use that information to forecast the outcomes of some of your advertising campaigns. Equipped with this information, then you will have far more confidence when spending time or money on any kind of online advertising.
If you're trying to generate high quality click through's to your web site, you'll realize that this isn't the easiest thing to do. You'll find various kinds of online advertising and a lot of companies making outrageous claims on how much exposure you get. But when it comes down to it, exposure means nothing if you don't create click thrus to your web site. If you would like to generate true targeted visitors to your web site, you should definitely take a close look at these kinds of advertising.
Email Marketing - Email marketing is most likely the most direct method to create click thrus to your web site. You can either hire a third party organization to mail to their lists or you can create a list of your own. Email is great since you can quickly reach large numbers of interested prospect and begin to generate click through's within hours of sending out your message.
This process of advertising does have its drawbacks. It's getting more and more challenging to send email, due to SPAM regulations and extensive filtering by ISP's. Fortunately, many marketing tools are coming out to assist the average person begin and keep a list without knowing lots of technical knowledge.
The best way to use email marketing is to create an opt-in list of prospects which you can email to over and over again. Using a third party listing or business to email will cost you a fortune if you do it over and over without creating a list of your own. This is why it's necessary to focus on building your opt in list. A number of the men and women who opt into your listing will eventually become your clients when you've got a solution for their problem.
Coregistration - This is powerful list building method many Internet marketers have been using for about 3 decades now. Coregistration advertising is the process of creating opt-in email leads to grow your mailing list or autoresponder for promotion purposes. Using this kind of advertising, you can create a huge collection of qualified prospects in small time.
The caliber of coregistration leads can differ from company to company so it really pays to understand how they are created and how old the prospects are. The best kinds of leads to purchase are called Opt-In coregistrations where individuals have specifically responded to a ad to find out more.
You may also get other sort of leads that are more economical, but they aren't as high quality as the leads created specifically for your company. Additionally, these more affordable leads are more difficult to deal with when mailing your messages.
As soon as you've got these leads in your email system, they become a source of targeted click thrus every time you mail out to your lists. Moreover, you're essentially getting free advertising when you have your own list. Coregistration can help you reach that point quickly in case you use it properly and if you find some good lead sources.
Search Engines - Search engines have long been a source of rich, targeted visitors, but competition and strict search engine guidelines make it hard to just put up a web site and take advantage of the sort of traffic.
You can hire a search engine optimization firm (often called SEO's) to help you get your website placed, but this usually costs a minimum of $1000 up to $5000 or more and a substantial quantity of time to receive results. Most web site owners are better off employing basic search engine optimization techniques themselves and saving their money. These techniques may include gaining link partners, often adding new content, and using relevant keywords. The results of those efforts can be just as rewarding as using an SEO company oftentimes.
As soon as you get listed, you will begin to get targeted click thrus to your website from individuals specifically looking for what you provide.
Pay Per Click Search Engines - If you're frustrated with other kinds of conventional advertising and you need a direct connection between what you spend and the amount of advertising you get, you will need to check into pay per click search engine advertising.
You can occasionally get visitors to your website for as little as $0.10 per click. As soon as you attempt to market using pay per click search engines, you'll realize that lots of the top keywords will cost you a lot more than that (sometimes $1 to $5 or even more)! The trick to this form of advertising is to do research to discover low cost keywords so that you can bid on them get visitors to your website.
Employing this strategy, you should be able to use pay per click search engines to easily produce targeted clicks to your web site.
PR and Media - If you're interested in massive exposure at a really low price, pr and media might be your ticket. A good pr effort could easily attract hundreds to thousands of targeted click thrus to your web site.
Getting your company in the news may be a tricky task and you want to either employ a good pr firm that promotes from a marketing perspective or you will need to understand how to do some simple PR yourself. Selecting a PR business can be costly, so it can pay to just find an experienced freelance writer who will assist you.
PR/media can be hit or miss and it may take some persistence to begin getting stories published and to begin driving traffic to your web site. However, for the amount of time and effort spent doing PR, it can really pay off in the future in the kind of hundreds, tens of thousands millions of dollars in free advertising.
EBay, Amazon and Other Large Sites - Large traffic sites that allow people to participate, open accounts and make profiles are terrific places to get free exposure to your web site. There's a good deal of traffic generated by sites like Amazon and eBay which provides you the chance to harvest some of it via creating user profiles and engaging with their communities.
This is an easy, low cost way to create traffic to your website since it doesn't actually cost anything to set up accounts with these websites.
Banner Advertising - Lots of men and women say banner advertising is dead, but it still has been a fantastic source of Internet traffic for many website owners. The best thing about banner ads is that the costs have gone down significantly, so in case you're able to make a banner that works, you can find far more quality exposure compared to other kinds of advertising.
The standard of your banner ad and your target audience will determine how many click thrus you receive from your banner campaign, but a lot of banner campaigns vary anywhere from 1% click thrus to 8% click thrus, or occasionally as large as 20%. So if you're considering doing any banner ads, test a banner on a small amount, and see how well it moves, and this may provide you an indication of how well it moves to a bigger level.
Affiliate Marketing/Joint Ventures - Affiliate markting and jv advertisements are both similar in character and. Most professional internet marketers would say that it provides the maximum quality click thrus available online today. This is because these kinds of advertisements are"endorsement" advertising where you've got a specific individual with specific credentials promoting your product. This personal referral frequently generates visitors that are hungry to find out what you offer.
You may use this sort of advertising by writing a letter to a possible partner that has a large customer base or by installing affiliate applications on your own web site and promote affiliate partners. Using an internet affiliate program is quite cost effective since you reach targeted traffic online and you only pay for leads or sales (typically a percentage of your sale or a set dollar amount).
Popunders/Guaranteed Visitors/Expired Domains - All these traffic resources have been around for some time now and are heavily promoted forms of advertisements. However, in comparison to the other types of advertising, it doesn't perform as well. Personally, I have experienced sending tens of thousands of visitors from this kind of traffic with barely recognizable results.
Most of the traffic isn't very targeted since the web site visitors didn't get to the site by choice. Rather, they have been solicited from third party advertisers using popunders or catchy web pages, which doesn't make that individual a qualified visitor to your web site. There are a few networks of advertisers that can offer quality popunders at a fair price.
Click thrus are a means to gauge the quality of advertising as you can usually find out how those clicks relate to your earnings. That's the reason it is important to concentrate on how many click thrus you can create when creating, marketing and advertising your web site. So the next time you by any sort of internet advertising, try to find some indication of the number of targeted click thrus you can expect to generate from that specific effort, and you can find a good idea of how many sales you can create.