Google's Own AdSense Tips

Google reaches least as interested when you are in having your ads succeed on your own site. And they've attended some work to supply the information you have to optimize your AdSense.

What's fascinating if you ask me is that apparently not everyone bothers to learn their tips. And also some that, neglect to apply it.

That said, you should be aware that simply utilizing their tips doesn't guarantee successful ads and decent CTR. Just how many times perhaps you have heard this? You need to test. You need to try alternatives and see what does work best for you personally, on your own pages, together with your content as well as your visitors. Test, test, test even more. Track your outcomes, analyze them, try variations. Way too many folks don't test. We hear the mantra, but we don't do the task.

First, let's see if we are able to get a concept about location. Generally, above the fold, at the very top center of one's content, below top navigation may be the hottest location. Not immediately below that is good however, not quite as hot. In a left sidebar, to the immediate left of primary content or below the principal content may also be good. Almost every other locations are usually cooler.

Again, you should test and you have to think about your users behavior - and their behavior can vary greatly on different pages with different varieties of content. Google shows that in some instances, such as for example articles, the very best location could be by the end of this article.

Don't blindly assume that sticking a good big rectangle in the guts above the fold can do it. It could, but based on your content, it could annoy or inconvenience your users.

Users have a tendency to concentrate on content, navigation also to a smaller extent graphics. Positioning your ads near these elements will most likely work very well -- if those ads are geared to these potential customers needs.

The top three performers on the list of Google ad formats will be the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats have a tendency to do much better than the taller ones. One reason could be these are, perhaps, simpler to read given that they have fewer line breaks and require less eye movement. But, you should employ formats that fit your pages well. Once more, you should test, but redoing your pages to match a specific ad format might not be an acceptable alternative and you'll discover that another format actually gets greater results.

Now we arrived at color. Conventional wisdom says that colors which have a tendency to blend into your articles do better. Some go as far as to claim that colors which will make the ads appear to be area of the content are best. Personally, I believe anybody really believes those ads are not ads, but who knows. Google shows that you might find that colors that standout from your own content do better - or possibly the opposite. That is absolutely a location where you will need to check alternative color schemes. Choosing the traditional wisdom usually works fairly well, but without testing you will be leaving lots of money up for grabs.

Google enables you to have around three ad units and something link unit on your own pages. For those who have long pages with plenty of text, can only just use small ad units or come in a distinct segment with a big ad inventory, multiple units pays off. Remember that just how ad serving works is that the bigger value ads are sent to the initial ad unit block encountered in your code. Ensure that this first ad unit is displayed in the very best location (yeah - test). You need the bigger paying ads to stay the prime hot location on your own page. Weaker locations will get the low priced ads. And when none can be found, then nothing will display unless you've included another ad URL in your Google code. To increase monetization you ought to be including alternate ad URLs, particularly if you're putting multiple units on a full page. It's your property, maximize your returns.